The Bright Side was started by cousins Shamir and Rashi, two quirk-loving, crazy dreamers who spent their time devising ways to have fun first and then figuring out how to call it work. In June 2011, Shamir and Rashi stepped onto The Bright Side.
Shamir was tired of playing corporate mule, so he turned a creative horse. He began to come up with ideas and some really cool designs.
Advertising fanatic, Rashi, who had always dreamed of creating her own brand someday, quit her advertising job (ironically so) and started laying the building blocks of the company.
Ashvita Retail acquired The Bright Side in the year 2016.